A case study on the data analytics successes of Netflix came to life with a visit to a Business Analytics class by Andrew Massena, who serves as Senior Technical Project Manager at Netflix. Massena came by at the invitation of Tsovinar Yenokyan, a student in the Master of Science in Integrated Marketing Communications program (’18).
Massena presented on the topic of Marketing Analytics, and the class participated in a discussion about the Netflix Leading with Data initiative. Netflix uses algorithms to help predict user needs and behavior. Visiting Assistant Professor and Director of Math Programs Dr. Nabanita Talukdar (and the class instructor) observes that: “Netflix has thrived because of its superior customer data and analytics. Data analytics gives Netflix the ability to predict what customers might want and provides an understanding of consumer trends.”
What I learned in the class, such as using the R data-analysis tool, will apply to my work on day one.
MS, Integrated Marketing Communications (’18)
Over the last six years, Massena has managed multi-team efforts such as launches in France, Germany, Australia, Japan, and worldwide. His areas of responsibility included ensuring proper catalog encoding and deployment, certifying region-specific configurations, new language support, and App submissions. Last year, Massena managed the effort of Netflix to enable downloading of content to mobile devices. His primary job is running the Netflix NRDP (Netflix Ready Device Platform) Program. He coordinates a cross-functional effort to deliver the latest version of the SDK to device partners (Sony, Samsung, LG, and others) on an annual basis.
Yenokyan says: “I started my own marketing firm in Armenia, and came to the US to expand my career and learn new skills. I want to continue my marketing career, and I need to be able to analyze data no matter where I go. For example, if you have a large customer data set, you need to know exactly who you want to reach. What I learned in the class, such as using the R data-analysis tool, will apply to my work on day one.”
About the Business Analytics Course
The Business Analytics course’s focus is the practice of business-oriented analytics using statistical methods using the R statistical software. The course introduces analytical techniques applicable for solving common business problems, techniques to analyze social media, and techniques to study data on Web and app users. Students are expected to acquire practical knowledge of computing and interpreting – correlations, confidence intervals, hypothesis testing, t-test, regressions analysis, cluster analysis, statistical significance, run power analysis and compute effect size. During the course, apart from learning statistics and software R, students will be introduced to the concept of Application program interface (API) in the context of data retrieval from Twitter, Facebook, and Google Analytics. Upon the course completion students expected to be able to select the right statistical method corresponding to the business problem. Compute and interpret results of a statistical analysis and produce practical business recommendations.
By Terry Connelly, Dean Emeritus of the Ageno School of Business at Golden Gate University
When I first started the entry-level Wall Street training program at Salomon Brothers, our first instruction was simple: Force yourself to read The Wall Street Journal, end to end, every weekday. If you are planning to pursue Masters of Business Administration (MBA) degree, that advice is still good.
Today’s vast new array of digital media offers the aspiring MBA student a range of choices to keep up with business and economic affairs. Perhaps there are too many choices—so many so that you can focus on the Web sites that fit your personal world-view. And yet..the precious time in your life that you devote getting an MBA offers a tremendous opportunity to challenge your preconceived notions, rather than reinforce them. Learning other points of view will help you as you advance in your career.
Most business magazines are like a day-old sandwich. Web sources that are committed to near real-time news are helpful.
The New York Times (front section):Don’t focus so much on the business pages—those are yesterday’s news. The front pages and even the Op-Eds will offer far more clues as to what will move events and markets and commerce today, and even more so, tomorrow.
The Economist: This British journal is the quickest way to get something all MBAs need: a world view. You will find that The Economist has its own, distinctive, world view. In reading this, you will confront ideas different than your own, early and often, in your schooling. So go ahead and argue with our British friends and figure out your own view of things, and absorb the incredible amount of carefully crafted and thoroughly researched reporting and perspective it provides every week—especially in its in-depth special sections.
Financial Times: While you are in the “British Reading Room” perusing the Economist, also look at Financial Times, which will offer you a perspective on American business, finance, and politics that, as they used to say of Schweppes soda, is “curiously refreshing.” You will want to keep up with Brexit and the doings of the European Community institutions, the Eurozone, German competitors, and French upstarts (Watch that space.).
The Financial Times does not do a bad job covering the Asian region either. You can add Singapore’s Straits Times for that, or better yet, Bloomberg’s Live TV around midnight Pacific Time—when the stock and bond and currency trading day has already started. Speaking of Bloomberg, consider its Businessweek because it is reinventing itself as a more focused journal.
Terry Connelly’s Best Websites for Aspiring MBAs
The New York Times (front section)>> Financial Times >> The Economist >> Straits Times (Singapore)>> Bloomberg’s Live TV >> Bloomberg’s Businessweek >> Recode >>
Axios >> Sidewire >>
Expert Discussion and Commentary
No, I am not going to close with a recommendation of The Washington Post, despite their good information leaks over the decades. Instead, I suggest you get fresh information. Sign up to get the daily online D.C. webcast chats on Axios or Sidewire (the latter of which I have the privilege of contributing to). They limit discussions to those who are experts in their field and summarize current issues that are not discussed in routine press headlines. Their discussions also reveal what to look for during the day and how to stay just a smidge ahead of events related to your industry, your investments, and your general peace of mind.
These sources will help you figure out how to meet the first and mandatory challenge that awaits those who seek to be leaders: defining reality. Most people come to their new jobs with illusions which may have served them well in previous positions but will lead to poor results in their current one. Occasionally, a leader has to shatter the illusions of their team with a cold dose of truth, like the “BI Running Platform” analogy found in more than one business school case study.
Defining reality provides what successful athletes and CEOs alike refer to as acute “situational awareness.” If you want to make the most of your post-MBA moments, use your MBA “free time” to learn how to always know the score and the time left on the clock.
About Terry Connelly
Terry Connelly is an economic expert and dean emeritus of the Ageno School of Business at Golden Gate University, California’s fifth largest private university and a nonprofit institution based in San Francisco with award-winning online cyber campus. With more than 30 years experience in investment banking, law and corporate strategy on Wall Street and abroad, Terry analyses the impact of government politics and policies on local, national and international economies, examining the interaction on global financial markets, the U.S. banking industry (and all of its regulatory agencies), the Federal Reserve, domestic employment levels and consumer reactions to the changing economic tides.
Terry holds a law degree from NYU School of Law and his professional history includes positions with Ernst & Young Australia, the Queensland University of Technology Graduate School of Business, New York law firm Cravath, Swaine & Moore (corporate, securities and litigation practice in New York and London), global chief of staff at Salomon Brothers investment banking firm and Cowen & Company’s investments, where he served as CEO. In conjunction with Golden Gate University President Dan Angel, Terry co-authored Riptide: The New Normal In Higher Education (2011). Available on Amazon.com, Riptide deconstructs the changing landscape of higher education in the face of the for-profit debacle, graduation gridlock and staggering student debt, and asserts a new, sustainable model for progress. Terry is a board member of the Public Religion Research Institute, a Washington, DC think tank and polling organization, and the Cardiac Therapy Foundation in Palo Alto, California. Terry lives in Palo Alto with his wife.
by Doug Geier, GGU’s Director of eLearning and Instructional Design
Online education is enormously popular, with the number of online students in the US growing to over 6 million in 2015. This is true at Golden Gate University, where many students get their degrees or certificates 100% or partially online. Online classes provide a way for many students to fit education into their daily lives, an opportunity that they may not have otherwise.
If you become a GGU student, you will soon realize that you are at a school that takes online education seriously – 94% of students who took 80% or more of their courses online favorably rated the overall quality of their education at GGU (2016-17 GGU Graduating Student Survey).
More than an Internet Connection
At GGU, we think online learning is more than a medium or a convenient way to learn. Quality online learning is built with many elements – not just an instructor and an Internet connection. Here are the features of GGU’s quality eLearning experience:
Faculty experience in an online environment
Opportunities for interaction among students and instructors
Stimulating and engaging eLearning
Integrated online learning platform for interaction, multimedia, and assignment submission
Dedicated eLearning department to ensure proper student and faculty proficiency
24/7 support team for technical issues students may have
Curriculum that connects learning to the real world
Creating the GGU Online Experience: The eLearning Department
I have a passion for online learning because it provides an opportunity for all students to participate in course activities, contribute to the discussion, and engage with one another. (No one has a “back-row” seat in online learning.) It’s also a great supplement to classroom learning and provides a great deal of flexibility for the adult learner.
One of the building blocks of the GGU online experience is the eLearning Department, which I lead. The eLearning instructional designers have experience and training in both technology and education—and how the two come together for effective teaching and learning. Through GGU’s Center for Teaching and Learning Excellence, the instructional design team supports faculty in the effective use of technology for education.
Golden Gate University has been recognized for excellence in online education for its MBA, Counseling Psychology, and graduate-level Accounting programs. Learn more about GGU’s accolades >>
Even though we have been offering online education for over 20 years, we are always seeking to improve the student experience. We stay on top of the latest trends and effective practices by monitoring educational blogs, publications, and sites related to technology, online learning, and higher education. Educause Learning Initiative, EdSurge HigherEd, the Online Learning Consortium, and WCET are all wonderful sources of information and inspiration. We also exchange ideas with others in the online education community through attendance at conferences and meetups. Most importantly, we listen to feedback from students and faculty and strive to continually improve the quality of online education at GGU.
My Experience as an Online Student
I hear positive feedback from our online students, but I also share this perspective as a fellow online student at GGU. I’ll be completing my MBA degree this year, most of which I have taken online. If the courses had not been challenging and provided the opportunity to interact with fellow students and the instructor, I wouldn’t have remained engaged and interested. As a working professional, I wouldn’t have been able to accomplish this if not for effective online courses.
About Doug Geier
Doug Geier is the Director of eLearning and Instructional Design at Golden Gate University where he oversees LMS support, instructional design, help desk and proctored testing services. He was a 2012 participant in the Online Learning Consortium’s (OLC) Institute for Emerging Leadership in Online Learning and continues to be an active member of the OLC community–serving as a volunteer, presenter, and conference track chair. Doug is also a member of the Substantive Change Committee with the WASC Senior College and University Commission and a part-time MBA student at GGU. In previous roles, Doug has held positions in educational software publishing and online learning as a producer, content developer, and instructional designer.
The Golden State Warriors have won the 2017 NBA Championship! We’d like to take this opportunity to provide an example of the strong relationship between the Golden State Warriors and Golden Gate University – Proud University Partner of the Golden State Warriors.
In Spring Term of 2016, a team of GGU students taking a graduate-level Mobile Marketing class presented ideas to Warriors Leadership for improving the team’s mobile app (Android / iOS). The project included direct interaction with Warriors management who provided the students with an inside look at mobile marketing and the changes in the mobile technology landscape brought on by data and business analytics.
GGU instructor Goldie Aranha Viegas challenged students to develop ideas for an app based on the game-day journey of a fan – from download, to tip-off, to post-game. Like many instructors, Viegas works in the field as Senior Mobile Manager at VF Corporation: an apparel company that offers iconic brands such as Vans and Timberland. The project was a present-day scenario in which students had to provide ideas that were achievable and realistic.
“The people from the Golden State Warriors and GGU made this a journey to remember. This project got me closer to Dub Nation than I was before, and proved to be a great learning experience.”
—Farhad Kazi (MS Marketing, 2016)
Then student and now alumnus Farhad Kazi (MS Marketing, 2016) comments: “As in many GGU classes, our instructor was a working professional, which added important value by directing our project, providing mentorship, and creating an experience of real-world learning,”
The six-member team included students from China, India, Colombia, and the United States. The group had prior work experience in marketing which allowed them to create a solid marking plan in all aspects.
The group studied successful mobile campaigns launched by other companies and conducted a survey of Golden State Warriors fans. Social media features were an important consideration because Golden State Warrior fans are highly active and engaged on social platforms. The recommendation included social sharing, paid, unpaid and earned digital marketing tactics, app analytics, and fan behavior.
“Mobile Marketing had the elements of a real-world professional experience, as we had to follow a tight deadline and create a comprehensive plan,” says Kazi. “We not only had to convey information, but also give a live presentation intended to persuade a Golden State Warriors marketing executive to implement it.”
After graduation, Farhad Kazi found work as a Communication Analyst at Cisco. “The people from the Golden State Warriors and GGU made this a journey to remember. This project got me closer to Dub Nation than I was before, and proved to be a great learning experience.”
Farhad Kazi: My Experience in the Mobile Marketing Class
Real-life challenge that is relevant to future work assignments
Diverse environment that helps generate ideas
Professional instructor providing an up-to date scenario
Assignments relevant to future work assignments
Mentoring and networking opportunities
Taking in to account the most recent developments in mobile marketing
Golden Gate University Assistant Professor Nabanita Talukdar recently traveled to Seoul, South Korea to present a luxury branding research paper at The Mystique of Luxury Brands Conference. Dr. Talukdar’s paper, “Tweets, Retweets, and Luxury Connoisseurs: An Empirical Study of the Relationship between Tweet Volume and Stock Prices for Luxury Brands in the US,” is based on her Golden Gate University doctoral dissertation. Dr. Talukdar’s focus area of research is primarily in the area of luxury brands’ online space, and her work integrates social media analytics, digital marketing, and marketing science.
The Mystic of Luxury Brands conference was organized by Australia’s Luxury Branding Research Cluster at Curtin University and the Korean Scholars of Marketing Science. This two‑day conference forges links between industry and academia within the luxury brands industry and promotes academic and practitioner collaboration in the area of luxury branding. The conference attracted 120 industry and academic presenters from around the world and covered a wide range of luxury brand topics: beauty and wellness, gastronomy, lifestyle and culture, social media, strategies against counterfeiting, marketing, and consumer behavior.
Dr. Talukdar’s paper was selected through a competitive, peer-review process and showcased her application of quantitative analysis of social media and firm financial performance metrics to U.S. luxury brands.
About Nabanita Talukdar
Nabanita Talukdar holds a DBA in Marketing (’16) and an MS in Finance (’09) from Golden Gate University. She also holds an MBA in Marketing and a BS in Geology, Physics & Math from universities in India. Her research interests include luxury brands and digital marketing, social media analytics and luxury marketing, and the use of marketing science in luxury marketing. She has presented her research in both domestic and international conferences. Outside of academia, she has worked in industry — conducting quantitative and qualitative analyses for L’Oreal, Procter & Gamble, First Republic Bank, and Actelion Pharmaceuticals. She enjoys swimming, traveling, and watching movies, and is involved with social causes dedicated to providing educational opportunities to underprivileged populations.
Golden Gate University is located in downtown San Francisco in the heart of the Financial District. In this video, Dr. Gordon Swartz, Dean of GGU’s Ageno School of Business, reflects on the city’s reputation and position in the business world.
Dr. Swartz’s holds a DBA from Harvard University and has extensive and varied experience that combines business school teaching, research, and administration — with strategy consulting and development of high-growth organizations. As vice president of MarketBridge, Inc., he led major marketing, sales strategy, and transformation efforts for Fortune Global 500 companies.
Getting an MBA degree at GGU in San Francisco, specifically in the “FiDi”, gives students access to a wealth of expert working faculty and networking opportunities in major business areas such as finance, accounting, taxation, marketing, project management, and IT management. Throughout its 115-year history, Golden Gate University has become an integral part of the San Francisco business world — with over 16,000 alumni residing in the San Francisco Bay Area alone.
Ruslan Farman is working toward a BS in Management with a concentration in Marketing.
One of the primary reasons I chose GGU was for its downtown location. It is very close to where I live, and I like the convenience of different food shops and the vibrant atmosphere. Although I have been in the US for 11 years, I love being around the many international students on campus. It makes me feel very comfortable to surround myself in a safe environment – and a bit less homesick.
Over a period of three years, I also have also lived in Italy, Japan, and the Netherlands. I grew up mostly in Kazakhstan and have lived in Russia. I think San Francisco would be attractive for Russians in particular because they love the tech boom and are interested in the fields of accounting and taxation.
GGU is different from other colleges because I am learning about my field from professionals that currently hold positions in the real world. This is a better way of learning business as opposed to only books or only retired professionals. I am also getting additional experience as a marketing assistant in GGU’s marketing and communications department.
When I was in Japan, I fell in love with the billboards in an area very much like Times Square. I decided to major in marketing because I want to give other people that same feeling of excitement.
Success Coach and Advising
I had a difficult time balancing my work commitments and GGU classes at first. With the help of one of the GGU Success Coaches, Bree Butler, I was able to adapt to a realistic schedule within two weeks. Bree guided me with questions to ponder about my student life and helped me create a realistic schedule to complete the degree. At any time, I can text her and she will respond with all the answers. If I need to chat about scheduling difficulties, or any other student related life situation, she’s there to discuss possible success options.
I don’t have to worry about administrative tasks to keep enrolled and moving forward. A month into the program, I was connected with Saba Sohail, the Assistant Director Advising Services, who mapped out GGUs Path to Completion with me. Saba makes every semester easy by registering me for all the classes we planned out. If at any point I’d like to make a change to my schedule or make another kind of request she’s there to help via SMS within minutes. I use the GGU App to track down networking events and try and attend them as much as possible on my free time.
When I was in Japan, I fell in love with the billboards in an area very much like Times Square. I decided to major in marketing because I want to give other people that same feeling of excitement. It is so much fun to market a product, to think of the person’s lifestyle and make them want to incorporate it in their lives.
Hussain Aziz Sham is enrolled in the Masters in Marketing program, a member of the Student IT Advisory Board, a Graduate Student Assistant in the GGU eLearning Department, and vice president of the GGU Marketing Club.
“A journey of a thousand miles begins with a single step.” It’s a well-known proverb by Lao Tzu but indicative of the start of my personal and professional journey toward becoming a Brand Manager at a luxury brand company. Last August, I arrived at GGU in San Francisco with blessings from loved ones and lots of excitement – much like my fellow international students who come from India, or China or the Middle East. I was born and raised in Dubai in the United Arab Emirates, but I am Indian by ethnicity. Like many other students who come to GGU, I am experienced in my field with five years of managerial experience. I spent the last two and a half years at a company called RK Swamy BBDO in Mumbai, India.
San Francisco by Design
As an international student, you can expect to be asked why you chose GGU. First of all, GGU is in the heart of the city. In the Financial District, I am walking distance from the most “happening” business in San Francisco like Salesforce, Twitter, LinkedIn, Deloitte and JP Morgan.
If you are a design snob like me, you will truly appreciate the complex and modern architecture of the city. From traditional and historical landmarks like the Palace of Fine Arts, City Hall, and Civic Center to the ultra-modern buildings like the Salesforce Tower, Transamerica Pyramid and the skyscrapers of the Financial District. The city also offers an array of fun and exciting attractions and activities like the Pier 39, the Dungeon of SF, night tours of the Alcatraz Island, Lands’ End, Red Wood Forest, and the walking tours of the city.
GGU student body is a global and diverse community. You will have the chance to meet, collaborate and make friendship with students who come from all over the world – India, the Middle East, China, and others — and bring their unique experience into classroom discussions and projects.
I am now in my second term of the Masters in Marketing program, and I am very busy. I am a member of the Student IT Advisory Board, a Graduate Student Assistant in the GGU eLearning Department, and vice president of the GGU Marketing Club. The members of the club and I will be participating in the Marketing Edge competition this year, which challenges student teams to produce a marketing plan to solve a real marketing problem posed by a real company.
I also answer the “Why GGU?” question by saying an education here not only offers you a stepping stone into your desired field of interest but also gives you a chance to have an all-around development in your personal and professional aspects of your life. GGU offers a professional atmosphere to learn and grow in your field of interest. I would describe it as an intimate learning experience because of its relatively small class sizes and case-study teaching method that encourages us to interact with each other and professors.
The comprehensive curriculum is taught by experienced industry professionals and headliners in their respective areas of expertise. Professor Blodwen Tarter, who is Chair and Professor of Marketing and Public Relations programs, truly inspires me. Her passion for marketing is infectious, and my conversations with her turn into brainstorming sessions. Another professor who has made a difference to me is Professor Heather Cowan-Spiegel, who is the Director of Learning and Organization Development at Autodesk. Her classes are highly interactive and thought-provoking, helping us become better team members.
The Art of Networking
An important part of the American professional culture is the art of networking. This skill helps you enhance your industry knowledge and build symbiotic relations with professionals in your field. Like many other international students, networking was a foreign concept to me. GGU’s Office of Career Planning helps students like me to develop that skill through the “Networking Bootcamp” workshops, and organize online and on-campus networking and recruiter panel events. It’s a good place to practice and become comfortable with this newly acquired skill.
These workshops have given me the confidence to attend career and professional development events organized by the Lagrant Foundation at a huge PR agency called Weber Shandwick and innovative mega-firm Hitachi. These meetups were a great opportunity to peek into the real world of marketing and gain technical know-how on new industry trends and skills needed – for example, in digital marketing, content management, mobile marketing or any other area that might be of interest to you.
Mobile and Luxury Marketing
Another networking event was the 2017 Connected Marketers Summit. This event was specific to Mobile Marketing and a great chance to understand its applications in various industries — from pharma to retail. At this event, I had the opportunity to meet with Brian Wong who is the CEO and Founder of Kiip: a mobile app platform company that rewards its users when they complete a task. For example, when you finish a three-mile run, you might receive a notification saying “Congrats on completing your daily target, here is a $10 coupon from Jamba Juice. Redeem it via our app.” Kiip is a platform that enables all kinds of brands to make very specific offers directly to consumers in the context of their daily lives. Interesting, right?
One of my keen areas of interest is marketing luxury products or services. The Connected Marketers Summit got me thinking about the application of mobile marketing in the luxury segment. A common challenge with any premium service is to generate the psychological perception of exclusivity and high status. The personal and in-person communication that is fundamental to luxury marketing is a critical part of marketing in this segment but is often absent in the mobile experience. Can mobile marketing provide that kind of experience for the luxury customer? This question is on my mind, and I will be researching this matter in detail throughout my degree program.
In 2014, 65.4% of students completing a paid internship received a job offer prior to graduation according to the National Association of Colleges and Employers. Last night, GGU held the Internship Success Panel & Networking event that drew in dozens of students looking to achieve their career goals.
The panel consisted of five students and alumni who have acquired coveted internships through learned tactics and available on-campus resources provided by our Office of Career Planning. Associate Dean, Professor & HR Program Director Dr. Marianne Koch served as moderator while also providing helpful tips for success.
How long does an internship search typically take?
Before you begin your search, please be aware that all panelists mentioned it takes 3-6 months to land a position. Panelist and alumnus Farhad Kazi, former GSN Games intern and current VF Corporation intern stated, “I set goals for the industry and the type of job I wanted” in response to being asked how he managed his search. The journey is not an easy one and to succeed one must learn how to “differentiate yourself” according to panelist Nabanita Talukdar, MBA and MS in Finance graduate. The adjunct professor and alumna applied to conferences where she spoke on her academic research positioning herself as a industry expert. Read more about her conference experience in a recent post.
What resources did you use?
“There are so many cool people in the city. I used Meetup to meet people.” – Hege Thorbjornsen, MS
All five of the panelists mentioned different methods such as sending InMails via LinkedIn Premium for more information on one’s career or attending networking events. Mamadou Kramoko, Audit Intern at Oracle, mentioned the importance of researching the experiences of your peers. He joined on-campus organizations to engage with those seeking the same opportunities with the hope of becoming more social and learning tips.
What did you do to make the best of your opportunity?
The key to success, according to our panel of internship experts, was to never say “no”. If someone asked you to grab coffee or take the reigns on a big project, accept with an upbeat attitude to convey you are happy to be there and are ready to work. If a directive is given and questions remain, don’t be afraid to ask for clarification. This is a learning experience and they don’t expect you to know everything.
“When I don’t understand something, I ask a lot of questions whether that person is in my department or not.” – Stephanie Dodge, MAc
How did you recover from glitches?
Discovering there is an issue in your workflow can be devastating. To avoid repercussions, Kramoko advised everyone be honest. “Don’t lie. Meet with your manager and tell what happened and [ask] what do I need to do to avoid this situation again.” Over time, you will learn what questions you need to ask to be successful. Remember the goal is to maintain a relationship,so you can learn who you should turn to for guidance.
If you missed this event, view our calendar for upcoming events developed to help with your career search.
Moderator & Panelists:
Words of wisdom: “Don’t be afraid to say “I don’t know, but I will find out””
Words of wisdom: “Be proactive and say these are my skills and what I can contribute.”
Words of wisdom: “Reach out to alumni and don’t be afraid to negotiate.”
Words of wisdom: “Try not to get discouraged during interviews. When saying no, please do so gracefully”
Words of wisdom: “Go into the position with the mindset that you want this to turn into a full-time internship.”
Words of wisdom: “Get as many interviews as you can, so you can practice and learn from them”
Adjunct Professor and alumna Nabanita Talukdar (MS Finance ’09, DBA candidate) has led courses in marketing, finance, information technology and mathematics since 2013. In recent months, she presented her research at premier conferences in Ireland and Singapore.
In April, Nabanita attended the annual Twitter Mixed Days Conference which was held at Cairnes School of Business & Economics at National University of Ireland, Galway (NUIG). The international conference is hosted by Cairnes School of Business & Economics in conjunction with Emlyon Business School, France and the Twitter development team. Nabanita was one of ten researchers selected to present on topics ranging from public health, public policy, political systems, information systems, computer science and marketing.
In June, she presented a research paper titled, “Tweets, Retweets and Luxury Connoisseurs: An empirical study of the relationship between tweet volume and stock prices for luxury brands in the US” at the LVMH-SMU Luxury Research Conference held at Singapore Management. The inaugural conference brought together over 50 academics from reputed global universities such as Golden Gate University, Northwestern University, Tsinghua University, ESSEC, UCLA and University of Houston. Nabanita’s research included a sample of 12 companies from the luxury apparel, specialty retail, footwear, auto and jewelry sectors ultimately determining a link between tweet volume and stock prices.
To learn more about Nabanita’s research, join one of her courses at GGU, online or in a classroom at our downtown San Francisco location. For more information on our marketing programs, please visit our website.