Golden Gate University is located in downtown San Francisco in the heart of the Financial District. In this video, Dr. Gordon Swartz, Dean of GGU’s Ageno School of Business, reflects on the city’s reputation and position in the business world.
Dr. Swartz’s holds a DBA from Harvard University and has extensive and varied experience that combines business school teaching, research, and administration — with strategy consulting and development of high-growth organizations. As vice president of MarketBridge, Inc., he led major marketing, sales strategy, and transformation efforts for Fortune Global 500 companies.
Getting an MBA degree at GGU in San Francisco, specifically in the “FiDi”, gives students access to a wealth of expert working faculty and networking opportunities in major business areas such as finance, accounting, taxation, marketing, project management, and IT management. Throughout its 115-year history, Golden Gate University has become an integral part of the San Francisco business world — with over 16,000 alumni residing in the San Francisco Bay Area alone.
The Entrepreneur Center at Golden Gate University will offer a free, 10-week course for those looking to turn their business ideas into reality. Held at the university’s downtown San Francisco campus, the intensive Small Business Preview Course prepares individuals for launching a small business by providing the foundational knowledge essential for success.
Participants will work in a collaborative environment in which they use each other as advisors and sounding boards. They will leave the course with a strong foundation for their business or entrepreneurial plan, a clear direction for the business, and knowledge of what it takes to get started. The course is relevant to all kinds of business environments such as technology, service, retail, or nonprofit.
Michelle Foster – who is creating 2Grow Learning, Inc. and the 2Grow Unlimited Foundation – is a graduate of the most recent course. “I have always been an entrepreneur at heart,” she says. “Attending the class helped push me forward and start thinking about finally making my dream a reality. I refined some ideas and considered new ones to take my concept out of my head and into reality. I got support and advice from two dozen fellow students who were going through the same process. The class enables people like me to take their vision, education, and experience and start making them a reality.”
The Small Business Preview Course will take place Saturdays from June 10 to August 19, 2017 from 9am-Noon, at Golden Gate University’s San Francisco campus. Applications are due by May 31, 2017. More information is available at www.ggu.edu/small-biz.
The course will be taught by LouAnn Conner, Founder and CEO of SagaciousThink and consultant to start-up businesses. SagaciousThink supports companies by offering operations excellence either as interim management or in a project or consulting capacity. Prior, Conner held senior leadership positions at Booz Allen Hamilton, Honeywell- TSI, and Pricewaterhouse Coopers.
Golden Gate University President David Fike is proud to announce the appointment of Anthony Niedwiecki as the new Dean of the Golden Gate University School of Law. Coming from his previous position as Associate Dean for Academic Affairs at The John Marshall Law School in Chicago, Niedwiecki brings a portfolio of administrative accomplishments and a commitment to diversity, inclusion and student success. His appointment begins August 1, 2017.
“We are delighted to welcome Dean Niedwiecki to join us as our Law School Dean,” said President Fike. “Anthony is a natural leader who is uniquely qualified to lead GGU Law during this disruptive period in legal education. He is not only dedicated to a high standard of academic excellence and scholarship, but he is also an innovative thinker with a wonderfully positive outlook and deep dedication to a student-centered learning environment.”
Would you please talk about your cognitive science background and your transition to business? Was this a leap?
I was part of the first attempt at cognitive science in the 1980’s, as the discipline was inventing itself. We researched psychologists of all types, computer science researchers but also linguists, philosophers and even a few math/stat folks. This afforded me the opportunity to learn about anything and not be overly focused on one approach.
At the time, I was trying to use Artificial Intelligence models (Minsky’s Frames) to understand the relationship between learning, memory and attitude change. I had social, memory and experimental psychologists as well as cognitive scientists supervising my work, which proved to be challenging as no one faculty member particularly cared about defending my work as a whole. But I picked up a little bit in a lot of areas.
These skills, when put together, helped me enter work on projects that involved things like machine learning and intelligent computer-assisted instruction with Aerospace and Defense Research and Development at Honeywell. After that, I had the opportunity to work in a data science group at Merck & Co., where I could apply my understanding of behavior change and do things like price elasticity, promotion response, and marketing experimental design.
We are using machine learning techniques to predict the likelihood of trauma-care products needed in a given region based on weather, holidays and, other predictors.
I ultimately found my way into IT where the data is created (or not), and the capability to bring advanced analytics to major problem solving and the development of people-centered solutions is enabled.
Does cognitive science have a relation to what you are doing today at Johnson & Johnson?
I would like to say that I was smart enough to know that the methods and tools I learned in graduate school would be relevant to me as Johnson & Johnson’s CIO. This is not at all the case!
There are two primary aspects of my cognitive science background that are extremely useful today.
The first is the statistical methods that we use to try to comprehend human cognitive behavior, which advances our understanding of consumers’ and patients’ behavior. We have long applied tools like predictive modeling to be able to identify what the next best action is to take.
Now, with machine learning, the system continuously and manually updates the model without human intervention. This means that the productivity of our data scientists can be greatly enhanced. With the ability to create machine learning models that extend the reach and power of each data scientist, we can leverage the creative work our professionals produce and extend it more broadly throughout the enterprise.
To lead a data science group, it is helpful if you are an “outgoing introvert”…who enjoys sharing that work with people, creating teams that do this valuable work, and persuading business leaders that this is an area well worth the investment.
How did you get into the pharma industry?
My father had a long career in marketing, which resulted in my being born in Cincinnati, Ohio, while he was working at Procter & Gamble. Because of his career, I had always been intrigued by the idea of applying cognitive science techniques to marketing. So, once I decided it was time to get serious about establishing my career, I interviewed for a variety of positions, including a marketing job at Merck & Co.
Within its U.S. business, Merck & Co. had created a small group of what we now call data scientists, where we worked on things like promotion response assessment, hospital purchase probability modeling, conjoint analysis, and extrapolative methods for product forecasting. I don’t think there was any other time in the pharmaceutical industry until now, where a company like Merck & Co. would have hired someone like me. This gave me an opportunity to join a marketing development program where I rotated through roles like managing marketing research and product management. This business foundation has been enormously useful in my career leading IT organizations.
What are the specific applications of data analytics at Johnson & Johnson?
Data science is being applied to almost every business and function within Johnson & Johnson. It is being used to help us better understand and target consumer micro-segments in order to meet our people where they are – from the grocery store to the home. It is being used in the supply chain organization to understand how to create an agile response to emerging consumer demand locally, while planning on a global basis. We are using machine learning techniques to predict the likelihood of trauma-care products needed in a given region based on weather, holidays and, other predictors. Ultimately, we are using data science to identify and create people-centered solutions that help meet our consumers’ needs.
At Johnson & Johnson, I have been involved in all areas of data analytics. We have a group of about 30 data scientists in our IT organization supporting Janssen pharmaceuticals. I have played a role in establishing a group of supply chain professionals to model the supply chain flow, end to end. And most significantly, Johnson & Johnson created technology environments that allow us to break down the complexities of modeling, and support the massive amounts of data and power required for today’s techniques.
Is there a type of person that data science appeals to?
I don’t know if there is one type of data scientist. Data science work typically requires someone who is interested in math and in understanding the relationship of metrics to the real world. It requires the type of person who gets excited about finding and quantifying relationships that no one understood before. To lead a data science group, it is helpful if you are an “outgoing introvert”. An introvert can be defined as someone who gets their energy from quiet time working alone, while an “outgoing introvert” is someone who enjoys sharing that work with people, creating teams that do this valuable work, and persuading business leaders that this is an area well worth the investment.
One of the most important soft skills required for a top-performing data scientist is the ability to understand what your business partner is trying to do… If you take the time to ask your business partners, you may be surprised at how happy they are to share their work with you.
For people who consider themselves data scientists first, what hard and soft skills do they most need in the business world?
One of the most important soft skills required for a top-performing data scientist is the ability to understand what your business partner is trying to do. If you take the time to ask your business partners, you may be surprised at how happy they are to share their work with you. You can learn a lot in a short period of time about their business strategy, about the capabilities that are needed to accomplish business objectives, and the barriers that your business faces in accomplishing those goals. Once you have this knowledge, you can aim data science techniques at overcoming the most important obstacles. If you have helpful solutions to answer your business’ most critical problems, you will find a ready audience.
Lastly, what one thing would you like people to know about your field or your work at J&J?
Many individuals know about Johnson & Johnson from our Band-Aids® and baby products. But in reality, our two largest businesses are pharmaceuticals and medical devices. We are a health technology company fueled by empathy, and we ultimately attract people who are interested in our core mission which is helping people live longer, healthier and happier lives. If you’re interested in the opportunity to contribute to humanity in this way, and would rather develop people-centered solutions then say, tune search engines or adjust hedge fund algorithms, then we have a place for you!
Professor Jeffrey Yergler, Chair of the Undergraduate Management department at Golden Gate University’s Ageno School of Business traveled to Seoul, Korea in early April, 2017, to serve as the Leadership Development Instructor in The Asia Foundation Development Fellows Program.
The Asia Foundation Development Fellows Program is focused on identifying emerging national social reformers and social entrepreneurs who are committed to the development of democratic values within their countries. The 2017 Development Fellows are a group of 12 women and men representing 12 Asian countries including Mongolia, Nepal, Bangladesh, Pakistan, Afghanistan, India, Thailand, Laos, Cambodia, Indonesia, Sri Lanka, and Myanmar.
The director of the Development Fellows Program, David Kim, asked Prof. Yergler to be the “Lead” Leadership Development Instructor for the first week of orientation. The program included leadership assessments and behavioral styles, team performance and engagement, change and change management, vision, mission, and core values, innovation and rapid design, and ongoing training and development for the Fellows’ organizations and team members. Following their orientation week in Seoul, the Development Fellows flew to Vietnam for another week of training and collaboration on women’s rights and the environment. The Fellows will arrive in San Francisco in September, 2017 for the capstone week of the Leadership Program.
For Prof. Yergler, working with the Development Fellows has been an amazing experience. He said that the Development Fellows Program provides a unique opportunity to learn with and from an exceptionally talented and visionary group of leaders who represent the vast diversities of Asia, and “the priority that each Fellow places on, for example, justice, fairness, transparent governance, the environment, equal access, education, economic opportunity, job training, social equality, and respect for the rights of girls and women and how all of these priorities inform the way they build, lead, and influence within and beyond their organizations was powerful, inspirational, and transformational.”
About The Asia Foundation
The Asia Foundation is a nonprofit international development organization committed to improving lives across a dynamic and developing Asia. Informed by six decades of experience and deep local expertise, our work across the region addresses five overarching goals strengthen governance, empower women, expand economic opportunity, increase environmental resilience, and promote regional cooperation. Headquartered in San Francisco, The Asia Foundation works through a network of offices in 18 Asian countries and in Washington, DC. Working with public and private partners, the Foundation receives funding from a diverse group of bilateral and multilateral development agencies, foundations, corporations, and individuals. In 2016, we provided $87.8 million in direct program support and distributed textbooks and other educational materials valued at $9.5 million.
Over 4,500 GGU students took online classes last year — a large number considering GGUs modest size. To make life easier for online students, Librarians at the GGU Business Library are working hard to support them with the content and services they want.
LibGuides – Masters of Curation
Research librarians love searching for information, but this may not be as fun for students on a deadline. Librarians have created over 60 LibGuides which save students time when researching a specific topic. How many sources of great information do you have about economic forecasting, just off the top of your head? Not many?
Library Search Portal – Leave Google and Wikipedia in the dust
With clickbait articles and thin journalism clogging Google results and interested parties fiddling with Wikipedia pages, the GGU online catalog is a must for students. Librarians curate and update the library’s search portal that serves up citation-worthy results from a collection of approximately 40,000 print books, 175,000 e-books, and 54,000 e-Journal titles. Librarians work closely with GGU faculty, so the collection is tailor-made to student needs.
The library makes the research experience more effective by teaching students to find, evaluate, and use appropriate resources. In keeping with GGU’s real-world approach to learning, we make sure to have current, easily-accessible content available through the library.
—James Krusling, Library Director
Subscription Databases – “You get what you pay for.”
As any business student knows, the “good stuff” is worth paying for. That’s why the library staff subscribes to over 100 databases covering all disciplines taught at the university. The subscription databases include heavy-duty research reports and articles; esteemed publications such as Harvard Business Review; publications for very specialized disciplines such as supply chain management; best practices articles that are often behind paywalls; and business mega-databases such as EBSCO’s Business Source Complete that carry tens of thousands of business articles.
GGU Business Library Digital Resource Facts
Librarian-created “LibGuides”: 65
Subscription databases: 112
Electronic journal titles in the collection: 54,513
Virtual Support – “I’ve fallen down on my research and I can’t get up!”
Librarians provide one-on-one research support by email, instant messenger, and phone.
Online Research Skills – “Oh, that was the best practice…6 months ago!”
Librarians help teach research skills that are crucial in a rapidly changing business landscape where best practices and strategy changes in a matter of weeks. This happens both in the classroom and via video modules online.
Popularity – Students are using the digital library.
Here are some stats for 2016 as reported by Library Director James Krusling:
Krusling says: “The library makes the research experience more effective by teaching students to find, evaluate, and use appropriate resources. In keeping with GGU’s real-world approach to learning, we make sure to have current, easily-accessible content available through the library.”
Not Just Online
There were 121,638 visits to the library in 2016. The GGU Business Library is at the center of a modern space that enables individual and group learning complete with customizable furniture, mobile whiteboards, and technology-enhanced collaboration stations. It also provides great convenience for students through its sharing of space with eLearning, Tutoring Services, The Center for Teaching & Learning Excellence, and the GGU Law Library.
Rex Ryan Magadia (MBA ’17) and Zhaoqian (Anna) Zeng (MBA ’17) have won awards from the Council of Supply Chain Management Professionals – San Francisco Roundtable (CSCMP-SFRT). Both students selected a concentration in global supply chain management at GGU and study at the San Francisco campus. The pair was selected for the 2017 honors on the strength of their academic accomplishments and essays on their future careers in supply chain management. Zeng received a scholarship award and Magadia won a trip to the national CSCMP conference where he will represent GGU among the thousands of participants.
Zeng’s undergraduate degree in law has helped her develop analytical and deductive reasoning skills along with an understanding of detailed laws, regulations, and customs. Magadia’s undergraduate degree in environmental engineering from Cal Poly reflects his engineer’s penchant for details, and he is also passionate about the intersection between the supply chain and societal issues. Born and raised in the central valley of California, he is the first member of his family to earn a college degree.
Both scholarship recipients are highly focused on the coursework and activities outside the classroom such as membership in CSCMP and attendance at local events. One of the reasons they chose GGU was the close affiliation that we have with industry, particularly through the excellent local professional organizations like CSCMP-SFRT. We truly believe that the habits you form in school will be those you take to your career.
—Dr. Richard Dawe, Director and Professor, Global Supply Chain Management Program
In the near future, Zeng wants to focus on the management of international trade operations while Magadia is interested in the advanced technologies and the supply chain’s impact on future society, sustainability, and risk factors. He will also be honored next month with the ‘Outstanding Student Award’ for the Global Supply Chain Management program this year.
The Edward S. Ageno School of Business congratulates Professor Henry O. Pruden for winning the Market Technicians Association’s Annual Award. Established in 1974, the Annual Award does not recognize a single achievement or even a year of achievements, but rather acknowledges a career of “outstanding accomplishment in technical analysis.”
In recognition of Dr. Pruden’s contributions to the field of technical analysis, his MTA Annual Award trophy is inscribed, “for his determination to establish the first Graduate Level Certificate of Technical Market Analysis at Golden Gate University where he has taught, mentored and inspired thousands of students and professional technicians throughout his 40‑year career.” Dr. Pruden’s contributions to the academy were previously recognized by the MTA in 2010 when he received the Mike Epstein Award for pioneering achievements in the teaching of market technical analysis.
Pruden’s work has also been recognized worldwide. In 2013, the International Federation of Technical Analysts honored Prof. Pruden with IFTA’s Lifetime Achievement Award in recognition of his outstanding contributions to technical market analysis education worldwide.
You can learn more about Prof. Pruden and the classes he teaches on his bio page.
What is Techical Analysis?
Technical analysis provides a framework for informing investment management decisions by applying a supply and demand methodology to market prices. Technical analysts employ a disciplined, systematic approach that seeks to minimize the impact of behavioral biases and emotion from the investment practice.
I am enrolled in Golden Gate University’s MBA program with a concentration in Supply Chain Management. I am from China and live in the San Francisco Bay Area. My bachelor’s degree in Law is from Customs College in Shanghai. After working in import and export operations, I wanted to expand my career. I was looking for a graduate school, I saw that Golden Gate University provided a very comprehensive program that covered the aspects of operations I find most interesting—strategy and tactical operations. My study also helps me understand the operational decisions of U.S. companies more thoroughly.
I like San Francisco because it is a fast-paced city where I can meet different kinds of people. It’s a very welcoming place and people from different cultures feel comfortable here. There are young, energetic people here who are absorbing new information every day. These are the reasons I want to stay here after I complete my degree.
GGU gives us more than just academic classes, lectures, and research-paper assignments. The classes are structured to build skills that will help us get our footing in the business world.
GGU gives us more than just academic classes, lectures, and research-paper assignments. The classes are structured to build skills that will help us get our footing in the business world. Here are some of my experiences:
Any real-time news about companies can become a problem-solving exercise in class.
We had an amazing guest speaker from PCH Lime Lab: a company that helps startups in the San Francisco Bay Area build prototypes and put them into mass production in Asia.
Professor Douglas Carlberg took my class to tour DHL’s facility in San Francisco. The streamlined environment, simplified processes, and the responsible staff were quite impressive to us.
The discussions among students with professional experience, and with our professors who are working in the field of supply chain, have been inspirational and keep moving me toward becoming an excellent supply chain professional.
Job Networking in the US
GGU professors give great suggestions for our career development. At the suggestion of Professor Richard Dawe, I volunteered and attended events at organizations such as the Institute for Supply Management, Women in Logistics, the Council of Supply Chain Management Professionals, and the Bio Supply Management Alliance. I also had informational interviews at Genentech, Kaiser Permanente, and Tesla. Those visits gave me an opportunity to learn about the organizations and build a relationship with the people there.
I like San Francisco because it is a fast-paced city where I can meet different kinds of people. It’s a very welcoming place and people from different cultures feel comfortable here.
Working as One
We cannot accomplish any complex supply-chain project solely by ourselves. Teamwork is an important part of our work and is built on trust and understanding. At GGU, my classmates and I have multiple platforms— in class and at networking events — to form these relationships. All these experiences will help us achieve better performances in the real-world of business.
About Zhaoqian (Anna) Zeng
Zhaoqian (Anna) Zeng is in the MBA program (’17) with a concentration in Supply Chain Management. She enjoys working in purchasing and will pursue a strategic sourcing position in the future. Zeng was awarded a scholarship in 2016 from Women In Logistics and won an Academic Excellence Award in 2017 from the Council of Supply Chain Management Professionals – San Francisco Roundtable.
Golden Gate University is located one block from San Francisco’s Financial District. The area, often called “FiDi,” is not just the home of major banks, accounting firms, and technology companies such as Uber and Salesforce (Their new tower is just one block away.). FiDi also hosts many places to eat where you can find local employees on their lunch break or the residents of hundreds of new rental and condo units in the area. You can also spot GGU students at any of these spots between classes or before an evening course.
The GGU community voted on their favorite spots and here are the results:
Best Pizza – Portico Restaurant
Portico Restaurant is located a few steps away from GGU. At the corner of Mission and 1st streets, Portico Restaurant is our community’s favorite place to grab a slice. The Chicken Pesto is one of their most popular pizzas. Other favorites are the Classic Veggie and the All Meat Combination, piled with sausage, pepperoni, salami, chicken, and bacon. More than 20 varieties are made daily, but not all of them are on the regular menu.
Best Mexican Restaurant – Uno Dos Tacos
At Stevenson and 2nd streets, Uno Dos Tacos is one of the busiest eateries in the GGU neighborhood, especially at happy hour! The taqueria and tequila bar started as a family business. In his early years, Chef Luis Flores learned to cook by shadowing his mother and aunt, and he is still using his mother’s recipes for many items, including the best-selling carnitas, mole, and burritos. According to the manager, “everything that comes out of Uno Dos Tacos’ kitchen is considered “homemade and deeply personal,” prepared with fresh ingredients on a daily basis.
Best Indian Restaurant – Mehfil Restaurant
Located on 2nd Street and Market, right across from the Montgomery BART Station, Mehfil Restaurant is one of the most affordable lunch destinations within walking distance of GGU. The menu offers a wide variety of traditional Indian dishes, along with a $7 special lunch box menu that changes daily. All-time customer favorites include vegetarian malai kofta, mattar mushroom, chicken tikka masala and their lightly spicy signature bread, Mehfil-E-Naan.
Best Burger – Super Duper
Super Duper was another easy winner, with many votes. We interviewed the store manager at the Metreon location and got the scoop on secret items that you may not know even existed in Super Duper’s menu, like the Four Cheese, is the perfect example of that. It adds four layers of yumminess to Super Duper’s signature burger with aged white cheddar, pepper jack, cheddar and Cambozola blue cheese in addition to lettuce, tomato and Super Duper’s famous Super Sauce. Another second secret burger is the Philly Jalapeño, topped with grilled bell peppers, onions and, of course, jalapeños. It used to be on the menu years ago but today only the loyal Super Duper customers know about it.
Best Place to Satisfy Your Sweet Tooth – Cupcake Cove
Cupcake Cove (treats pictured above) is one of many easy-to-miss neighborhood gems that our community managed to discover while on the prowl for a sugar fix. Located on Battery and Pine streets, it serves a diet-defying variety of delicious cupcakes. The shop has a rotating menu with seasonal specialties. The best sellers are the Red Velvet and Sea Salt Caramel cupcakes, followed in descending order by the Guava & Passion Fruit, Chocolate, Coffee and Lemon cupcakes.
Best Bar – Louie’s Bar
Whether you’re a beer person or will do nothing but cocktails, Louie’s Bar is one of the most amiable spots in the “FidDi” neighborhood, always full of friendly people who are happy to see you. Bartender Cindy, who is famous for remembering a name and a face, said that countless GGU students and faculty stop by the bar to decompress after a stressful day, celebrate an event and socialize, or sometimes just to review a paper with a scotch-and-dry in hand.
Best Coffee Place – Herbst Café (at GGU)
Our café proudly serves Peet’s Coffee & Tea, offering seasonal drinks such as Pumpkin Chai Latte and Dark Chocolate Pumpkin Mocha in the fall and peppermint-flavored beverages around the holidays. Our baristas like to experiment since they enjoy caffeinated beverages themselves. They told us about two items that you most likely will never see on the menu but are delicious: theFrench Raspberry Matcha and the White Chocolate Raspberry Mocha.