GGU Hosts 2018 Digital Analytics Association Symposium in September

red lights in line on black surface

GGU is the official Host Sponsor of the 2018 Digital Analytics Association (DAA) San Francisco symposium. Dr. Judith Lee, whose roles include Chair of the MS in Business Analytics program at GGU, represents the university on the symposia Planning Team of the DAA San Francisco chapter. The day-long session will take place at GGU’s San Francisco Campus on September 27, 2018, in room #5210.

“The Digital Analytics Association is the leader in linking digital analytics practitioners. We include their self-assessment evaluation in our courses,” says Dr. Lee. We are a DAA university partner, and proud to be hosting their 2018 San Francisco Symposium.”

Full-time enrolled students at Golden Gate university can take advantage of a limited number of discount registration tickets ($40). They may write for more information.

The following event details are subject to change, so check back on the DAA event page for the most current information.

Event Details


Tim Degner
Graphic and Communication Designer

Tim has over 13 years of design experience. Much of that time he has focused on information design, brand strategy, and consumer insights. Tim transforms complex data into simple visuals assets. He has created presentation decks & infographics for Microsoft, PepsiCo, Smithsonian, Office Depot, HubSpot & Eddie Bauer. Tim has also made thousands of graphics and prints for apparel companies. Currently, he is a Communication Designer at Nike and lives in Portland, Oregon.

Michele Kiss
Senior Partner
Analytics Demystified

Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing, and social analytics. Her experience ranges across a variety of verticals, including ecommerce, telecommunications and technology, automotive, restaurant, travel and home building, as a client-side, consultant and agency practitioner.

She is currently a Senior Partner at Analytics Demystified, the leading global digital analytics consulting firm, responsible for their analysis and analyst mentoring practice. Michele is the winner of the Digital Analytics Association “Rising Star” award (2011) and “Practitioner of the Year” award (2013.)

She is a frequent speaker at conferences like eMetrics, Accelerate, Adobe Digital Marketing Summit and the Online Marketing Summit, writes for publications like Marketing Profs and Website Magazine and is a regular contributor to industry podcasts.

As an employee of Analytics Demystified, Michele is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.

Evan Nicholson
Personalization and Experience Optimization Strategy

Evan Leads Merkle’s Testing and Optimization Practice, where he helps clients put data and insights into action across technologies and channels. He works with enterprise brands across industries including Health, Finance, Automotive, Entertainment and Retail to define and develop people-centric marketing that has a measurable impact for the business and their customers. Prior to Merkle, Evan managed creative production and experience innovation for brands at agencies including Saatchi & Saatchi, Rosetta, and AKQA.


Women in Analytics Session
Sponsored by Blast Analytics & Marketing

The DAA Women in Analytics (WiA) community is open to all DAA members interested in supporting gender equality within the profession and helping female analysts thrive. The mission of the WiA community is to provide education, advocacy, and influence in order to increase understanding and activate resolution of issues facing women in analytics.

After a brief introduction to the Women in Analytics initiatives, a leading woman in analytics will share her perspective on the industry.

Analytics Improv
Led by Evan Nicholson Senior Director, Experience Optimization at Merkle

Who says analytics is always serious business? In this lighthearted session, analysts will improv their way through presentations on common analytics topics. The session will be Data and Analytics may seem to some as the “death of creativity”; but, this paradigm shift means Creative is more important than ever before. We’ll talk about how to get the Creatives excited about experiences powered by Machine learning and AI, and how to shift to using data and AI as the enabler of richer, more human customer experiences.

If you are interested in learning more about data analytics at GGU, watch this brief video with Rich Clayton, VP of Business Analytics Product Group at Oracle. 

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