David Franklyn, JD, a prominent law professor who is considered one of the nation’s preeminent experts on intellectual property and technology law, is joining the faculty of Golden Gate University. He consults with some of the world’s leading companies and serves as an expert witness in trademark and IP cases. At GGU, Franklyn has a joint appointment between the School of Law and the Ageno School of Business. This joint appointment will allow students to take classes that integrate legal and business principles.
SPECIAL EVENT WITH DAVID FRANKLYN:
IP and Technology
Franklyn will be presenting at GGU’s Innovation in Practice seminar series on Tuesday, August 14th, from 2-4 pm (Room 5224 and online) [Registration details].
The presentation will focus on tech and various branding, advertising and marketing issues, including the use of non-traditional and non-verbal symbols to market brands: such as repetitive sounds, scents, and moving images. It will also cover legal issues relating to so-called native ads – that is, ads that look like actual non-advertising editorial content, sponsored and funded tweets, and editorials that are in fact paid ads. Finally, the session touches on ways that consumer demand/consumer choice research (developed for product marketing strategy) can be used as a valuation device in intellectual property law.
Franklyn adds to an already robust IP law program at GGU, which hosts the Intellectual Property Law Center (IPLC) led by Professor William Gallagher. The IPLC publishes the IP Law Book Review and convenes regular conferences on the subject. GGU’s IP Law program is one of the country’s leading centers for IP law, its graduates going on to work at leading technology companies and law firms.
“We are thrilled to add David Franklyn to our faculty,” said GGU President Dr. David Fike. “His hire fulfills a commitment to our students to initiate programs based on market demands and to expand our partnerships with the business, technology, and legal communities.”
“I am so grateful for the opportunity to join Golden Gate University at this critical time in its storied history,” said Franklyn. “GGU has been providing educational and cultural opportunities to students going back to 1901. Its history and San Francisco’s history are intertwined and so are our futures.”
Notes Anthony Niedwiecki, Dean and Professor of Law at GGU: “The appointment of Professor Franklyn to the law faculty adds world-class expertise and knowledge to our curriculum, particularly in the fields of trademark and technology law. With Professor Franklyn, our goal is to build the strongest IP law program in the country and extend our reach further into the technology industry,”
“This is a great opportunity for the students of Golden Gate University,” said Elena Grimme, Assistant General Counsel, Consumer and Devices Sales, Microsoft Corporation. “In the past years, I’ve experienced David’s expertise and passion for the intersection of intellectual property law and the tech business. I believe he will be a superb addition to the Golden Gate University tenured faculty and an invaluable asset for students seeking careers in the tech industry.”
Franklyn’s hire is the latest step in an ongoing transformation that has reshaped GGU and brought the school widespread praise and recognition. Starting with the appointment of President David J. Fike in 2015, GGU has restructured the administration, hiring new administrative and academic leaders, including deans for the Ageno School of Business and the School of Law.