A casual search of LinkedIn uncovers thousands of high-paying tech and business jobs in San Francisco. Shortages in the healthcare management and business analytics fields, combined with rapid growth in the tech sector, have driven abundant work opportunities.
Despite this promising outlook, recent graduates of any field face competition from their peers and those with greater experience. Choosing the right city to start a career can give graduates an edge in finding a great job.
It comes as no surprise that San Francisco has been named the best city in the US for recent graduates to find a job by the highly respected American Institute of Economic Research (AIER). The study looked at a number of factors, including unemployment rate, labor force participation, and how many people worked in emerging industries.
Located in San Francisco’s Financial District, Golden Gate University is situated as an ideal launch pad for graduates looking to advance a business career or break into a new one. GGU’s faculty often make a short walk – some literally across the street – to teach courses. Many currently work for international companies with a worldwide impact such as Google. Direct exposure to working professionals creates valuable networking and mentoring opportunities for students. Golden Gate University’s roots in the Bay Area business community go back more than 120 years, a history that has created a natural pipeline from the classroom to the executive suite.
“San Francisco is a great place to look to for work. There are a lot of magnificent local companies like Uber, Google, Facebook, Salesforce, Apple, Microsoft, Charles & Schwab—and the list goes on. I believe this city has opportunities for everyone, whether a graduate is looking for a career in Marketing, Human Resources, IT, Finance or Accounting. As the technology hub of the world, the number of startups growing every day.”
—Jatin Jaiswal (MBA candidate, ’18) President Student Government Association
The Best City, Period
AIER also named San Francisco as the best city in the world for higher education when considering both quality of life and practical considerations. The survey found that the factors prospective students value most – the percentage of an educated population and diversity – are hallmarks of what locals call The City. AIER researchers also considered factors such as employment rate (a low 3.1% in San Francisco); arts and entertainment; the presence of science, technology, medical, and engineering workers; biking and walking options; and public transportation. As far as getting around, the new transit station a block from campus and its 4.5-acre rooftop park only adds to the appeal of GGU’s downtown location.
Dr. Marcia Ruben shared her expertise in two “Ask the Doc” panels at the second-annual Conversational Intelligence® graduation program in New York City on July 22. Ruben is Chair of GGU’s Management Department and the 2016-2018 Recipient of the Russell T. Sharpe Professorship. The event was attended by 380 educators, executive coaches, and business leaders either in person or through streaming video.
Judith Glaser, who created the Conversational Intelligence® certification, invited Dr. Ruben to join the advisory team of her organization and speak at the 2017 graduation ceremony. Dr. Ruben and Dr. Debra Pearce-McCall (who co-authored The Neurochemistry of Power Conversations with Ruben) consulted with Glaser to create a Whole Brain Simulation exercise that took place at the event. Dr. Ruben took a lead role in designing a pre- and post- survey to measure the effectiveness of the simulation. Graduates of the certification program broke into pairs, each representing a part of the brain, and discussed how their part functions and communicates with other brain regions. The group then picked a triggering event – for example, announcing a layoff – and simulated how each part of the brain would react. Participants found the exercise beneficial in learning more about how the brain responds in challenging situations. Ruben says the most important takeaway for participants is learning how to regulate their stress to have more productive conversations.
At the core of all the courses I design or teach are techniques for managers and leaders to create a sense of safety so that they can bring out the best in their people.
—Marcia Ruben, Ph.D.
Dr. Ruben will collaborate on the analysis and write up of the survey she co-designed to access the learning outcomes of the Whole Brain Simulation experience. She is also working on a new and expanded version of her article, Know your Brain, Grow your Leadership, which appears on her Leadership Tangles Blog.
Dr. Ruben is the recipient of the 2016-2018 Russell T. Sharpe Professorship. She is focusing her efforts on identifying the most recent and relevant empirical research to include in GGU’s graduate-level management courses, as well as conducting research that will further enhance the teaching of neuroscience and leadership. Dr. Ruben will be conducting an experiential “Neurowalkaround” with GGU students in December 2017 and gathering data on its effectiveness for current and future leaders.
Marcia Ruben Ph.D. began teaching full-time at Golden Gate University in 2012 and was appointed to the Chair of the Management Department at GGU in 2014. She is president of Ruben Consulting Group, Ltd. and has expertise in executive leadership, team performance, change management, and organizational development. Marcia earned the Certified Management Consultant designation from the Institute of Management Consultants USA in 2002. She is also an accredited executive coach and completed a year-long evidence-based coaching certification program. Marcia earned the Professional Certified Coach (PCC) designation from the International Coach Federation in 2010. Marcia earned her Ph.D. in Human and Organizational Systems from Fielding Graduate University and is currently working on a book based on her doctoral research. She earned an M.A. in Human and Organizational Systems from Fielding Graduate University and an M.S. in Counseling from California State University, Hayward. Marcia graduated Phi Beta Kappa with a B.A. from University of California, Berkeley. She has co-authored several articles that are recognized as thought-leaders in the change management and coaching industry.
By Terry Connelly, Dean Emeritus of the Ageno School of Business
Employer-based health insurance has been a mainstay of the American economic scene since World War II, when it provided an added benefit for workers denied any increase in wages to match their wartime productivity by Federal wage-price controls. And it is at risk of disappearing without much, if any, public debate. For decades it was provided on a voluntary basis, as a product of employer-employee bargaining and job market forces.
The Affordable Care Act signed by President Obama made such coverage mandatory for most enterprises in the US except those with fewer than 50 full-time employees. The Act also specifies the required core elements of such coverage in line with the essential insurance coverage set for the Obamacare Exchanges. It has been a central promise of the Republican Party to end the employer mandate (as well as the individual mandate to purchase some form of insurance). The GOP has made that promise a core part of every form of legislation they have on offer to repeal President Obama’s signature legislation.
Yet, the working assumption of the media seems to be that most large-scale employers would not take advantage of the opportunity to terminate the health insurance benefits of their employees. Even the Democrats have not raised the issue of folks losing their workplace health care policies under the GOP plans, presumably because of the same lazy assumption. But these assumptions fly in the face of basic economic consideration that should lead any sensate CFO to put pencil to paper and “go figure.”
First of all, there are no wage/price controls in place today that would prevent them from giving employees a raise in their pay packet in exchange for ending the insurance benefit. Both are deductible business expenses under the Federal and state income tax laws. Indeed, the only threat on the horizon in terms of benefits is the risk that some health insurance plans may be so generous as to lose part of their tax deductibility!
This trade-off could well be a win-win for employees, especially at the lower segments of the national pay scale, who could buy health insurance on the private market using their expanded paychecks together with both the GOP expansion of tax-advantaged, expanded Health Savings Accounts and Federal premium support subsidies (both part of the GOP proposals to replace current Obamacare tax credits).
If any state were to take advantage of GOP proposal to waive essential insurance benefits mandated by Obamacare on its Exchanges and the individual market…all employers nationwide would be immediately authorized by law to drop their employer coverage down to this new “lowest common denominator” range of coverage.
Replacing workplace-based health insurance policies and forcing the entire US employee base to enter the individual marketplace could have the benefit of radically reducing premiums for most insured families as a result of the massive influx of basically healthy workers to that market which is now gravely tilted to the sick and people with pre-existing conditions (and let’s remember, a pre-existing condition before Obamacare included not just cancer, diabetes, and heart disease, but also simply having ovaries or just having once taken a prescription antacid).
If CFOs discover the magic of replacing rapidly escalating health insurance costs with much more controllable pay increases and letting the US taxpayer foot the bill through the GOP’s federal insurance tax breaks and subsidies, surely employees’ personal contributions to health insurance payments would quickly be made tax deductible by any sensate Congress. (And why not: why should such costs be deductible if paid by an employer, but not if paid by employees if there is no longer an available employer-based plan in their workplace?)
It would be one thing if this rosy transition scenario would be worked out in advance; however, that is hardly the likely base case of what would happen if any of the GOP replacement plans were to be enacted and signed by President Trump. It is much more likely that the first wave of employee insurance terminations would come from small scale, non-unionized “mom and pop” businesses and non-profit entities. Given their vociferous opposition to the mandate all along, they will logically stop providing employee health insurance as soon as the ink is dry on
Remember that as we get closer to businesses of 500 or so employees, we would be dealing with a very big source of jobs in America in an aggregate sense. So it is no wonder that the CBO has estimated that millions would lose their employer-based insurance in the early years following enactment of the GOP proposals. At the same time, there will be rolling chaos as other millions lose their Medicaid coverage and flood the emergency rooms, which are now increasingly staffed by high-cost outsourcing firms. Separate from a hospital’s doctor and nursing workforce, these firms are known for laying the highest maximum ER charges onto working poor patients, thus forcing many thousands into additional medically induced bankruptcies.
This outcome, in turn, would bring increased calls for higher Federal insurance subsidies which will only make it more attractive for major corporate CFOs, CEOs and boards to begin thinking the unthinkable about “repealing” corporate insurance benefit expenses and “replacing” them with equally or even more fully deductible pay increases. Nobody in media is doing such scenario analyses now, in part because they are not paying close enough attention to the CBO scoring of the GOP bill beyond the headline coverage loss numbers largely due to the obvious cutbacks to Medicaid coverage.
The media is also not paying a lot of attention to another aspect of certain GOP proposals that would have another profound effect on employer-based health insurance. If any state were to take advantage of GOP proposal to waive essential insurance benefits mandated by Obamacare on its Exchanges and the individual market — like maternity care, mental health, drug rehab or cancer care — all employers nationwide would be immediately authorized by law to drop their employer coverage down to this new “lowest common denominator” range of coverage, regardless of how those with pre-existing conditions would be left to the mercy of the marketplace, and that Obamacare’s ban on lifetime limits of coverage would likewise disappear also for those conditions.
This sneak attack on employer-based insurance may or may not make it into whatever the GOP manages to pass in Congress or adopt by regulation, if they pass anything at all. But it is worth paying far more attention to than the mainstream media (perhaps cowed by President Trump’s incessant attacks on their bias and “fake news” reports) is willing to report. As Arthur Miller wrote in Death of a Salesman: “Attention must be paid.” — especially when we are confronting the possibility of a slow, insidious attack on workplace health insurance.
This article appeared on the Huffiington Post on July 27, 2017.
About Terry Connelly
Terry Connelly is an economic expert and Dean Emeritus of the Ageno School of Business at Golden Gate University. With more than 30 years experience in investment banking, law and corporate strategy on Wall Street and abroad, Terry analyses the impact of government politics and policies on local, national and international economies, examining the interaction of global financial markets, the U.S. banking industry (and all of its regulatory agencies), the Federal Reserve, domestic employment levels and consumer reactions to the changing economic tides. Terry holds a law degree from NYU School of Law and his professional history includes positions with Ernst & Young Australia, the Queensland University of Technology Graduate School of Business, New York law firm Cravath, Swaine & Moore (corporate, securities and litigation practice in New York and London), global chief of staff at Salomon Brothers investment banking firm and Cowen & Company’s investments, where he served as CEO. In conjunction with Golden Gate University President Dan Angel, Terry co-authored Riptide: The New Normal In Higher Education (2011). Riptide deconstructs the changing landscape of higher education in the face of the for-profit debacle, graduation gridlock and staggering student debt, and asserts a new, sustainable model for progress. Terry is a board member of the the Public Religion Research Institute, a Washington, DC think tank and polling organization, and the Cardiac Therapy Foundation in Palo Alto, California. Terry lives in Palo Alto with his wife.
An interview with David Kaczorowski, MBA, Adjunct Professor of Finance in the Ageno School of Business
Would you please tell us your professional experience and what you teach?
After getting my undergraduate degree in finance at Boston College, I worked in actuarial analysis at Liberty Mutual Insurance. It was a great job, just not for me. So I went back to school for an MBA at Yale University and transitioned into the investments industry. After school, I spent five years in the investment banking industry working as a capital markets equity analyst. Those are the people who publish reports on stocks and rate them buy/sell/hold. After that, I spent two years managing a private portfolio for an individual investor, called a family office. Around that time I started teaching in the Master of Science in Finance at GGU, and now I do it full time. I teach Portfolio Management, Investments, and Derivatives at GGU.
Why do you like teaching?
What I like most about teaching is bringing practicality to the classroom. When I was in school some of the material I learned was very useful, some not so much. Now, after seven years in the industry, I have a decent idea of which concepts are used in investing and which ones rarely leave the textbook. The most satisfying part of teaching for me is to say to a class: “Now listen up, this is how it’s really done.” That’s something I think GGU does better than most. We’re located right next to the financial district and most of our teachers are working professionals. When students come here they expect a close connection to the real world. It’s something I wish I had when I was in school, and I’m really excited to bring it here.
I have a decent idea of which concepts are used in investing and which ones rarely leave the textbook. The most satisfying part of teaching for me is to say to a class: “Now listen up, this is how it’s really done.” That’s something I think GGU does better than most.
What do prospective students most want to know when they are considering a Finance career?
Many of them just want to understand what careers are available. In my field, in particular, students often come to me for help because they’ve done stock picking for a personal account, find it intellectually rewarding, and want to do it as a career. Most don’t really know what careers are out there, how they differ, and how to get them. Personally, I think that’s the whole point of grad school. Students have a few years in the working world and know enough to understand the areas that excite them, and so they go back to school to refine the road map.
What skills are needed for a finance career?
I might not have thought this when I was a student, but the business school core classes go a long way in a financial career. That goes especially for statistics and accounting, both hard-to-learn subjects but very useful in the real world. Just the other night I was having dinner with a friend who works in the financial industry, and we dug into how the interest rate environment will impact the Sharpe ratio of the fund he manages. It was right out of a textbook.
Communication is also extremely important, both in front of a crowd and one-on-one. Investment banks and hedge funds are famous for having a lot of strong personalities. It makes life a whole lot easier if you have the skill to, as they say, “tell someone to go to hell in such a way as to make them think they’ll enjoy the trip.”
We’re located right next to the financial district and most of our teachers are working professionals. When students come here they expect a close connection to the real world. It’s something I wish I had when I was in school, and I’m really excited to bring it here.
What are the upsides and downsides of the career?
As with most careers, the people you work with are a major part of the job. In my time in the business, I’ve known a few truly impressive minds: people I like to call “stock whisperers.” Getting to know them and watching them work has been a great part of the job. Hopefully a little of that skill rubs off. As for the downside, I’ll go back to what I said about strong personalities. Finance can be really fascinating stuff, but some jobs have a whole lot of grunt work, stuff that isn’t why you got into the business. The stereotype about working oppressive hours is true, and it’s no fun.
How should people decide where to apply for jobs in Finance?
I always tell students to keep an open mind about the next step in your career and don’t get too focused on one particular job. Who knows, you might take a detour that you end up liking more. At the moment, wealth management and real estate finance jobs are in demand, and equity analysis is less in favor. That doesn’t mean you should tailor your career to what gets you a job at this exact moment, but we have to skate to the puck. If you find yourself going down the wrong road on a career you don’t love, switch. Don’t waste your time.
What are misconceptions are there about the Finance field?
I personally have some political frustration about how our industry is viewed by the rest of the world. We in finance are too often seen as the evil empire. The fact is, finance and investing serve a vital need in the economy. Also, the reputation for being a cutthroat industry isn’t always accurate either. Out here in the Bay Area, there is a general attitude of cooperation, and that permeates into the industry. The finance industry here has a strong connection to Silicon Valley, and it adopts some of the same habits of collaboration and innovation.
Sadly, the stereotype is true that there are few women in the industry. In the local CFA Society there are 3,500 charter holders and only about a quarter of them are women. I never really knew why that is, but I hope it changes sooner than later. “Doctor Who” is a woman now, so anything is possible.
I always tell students to keep an open mind about the next step in your career, and don’t get too focused on one particular job. Who knows, you might take a detour that you end up liking more.
How do you start networking for a finance career?
Networking is definitely helpful. The industry runs on relationships and having the right ones can make a big difference. Many local professional organizations, like the CFA Society, hold events that are open to the public. I’ve met all sorts of interesting people at those events who become good friends. Another element to launching a career is doing it for yourself. A public speaker I once heard said about being a writer: “If you want to write, then write.” When I started in equity analysis I opened a personal investment account and bought stocks for myself. I kept clear notes and models that supported my positions and stood ready to talk with anyone about them. If you want to do any career you don’t have to wait for the job, you can do it today. If you want to invest, then invest.
What should prospective MBAs consider when selecting a specific graduate program?
This is a tough one. When I chose my program the biggest criterion was the personality of the school. Schools like Harvard and Wharton are great, but they weren’t for me. My class at Yale was full of misfits. There was a merchant marine, a rape counselor, a stealth bomber pilot, lots of really interesting people. I learned more from them over bad Chinese food than I did in the classroom. That’s why the campus visit is crucial. You have to go there and see the place for yourself, talk to the students and professors, and ask yourself whether you feel at home on an emotional level. It can be really hard to determine that, and a person can only visit so many schools, so it takes some luck to find one that really resonates.
About David Kaczorowski, MBA
Dave (David) Kaczorowski has worked in finance for more than 13 years. An experienced investment manager of private and family office portfolios, he has investment expertise in all the five major asset classes and experience in the holistic management of a family office. His most recent position was as the primary investment manager for a highly diversified family office portfolio. Prior to that position, he spent five years in the investment banking industry as an equity research associate, covering technology companies. His resume in the industry includes Signal Hill Capital, Wedbush Securities, and Stifel Financial. He also spent seven years as a financial analyst in the actuarial department of Liberty Mutual Insurance Group. He is a CFA charter holder.
Certified Public Accountants handle, store, and transmit huge volumes of confidential client information. The news is filled with stories about cyber hackers, but something as simple as a misdirected email can create enormous damage.
As CPAs, we have legal and professional obligations to protect our clients’ information. In this video, Prof. Ric Jazaie provides a brief overview of our obligations, and the basic steps accountants should take to protect confidential client information.
Prof. Jazaie and Dean Fred Sroka then go on to discuss how data protection reviews, consulting and audits can be a great value-added service for CPA firms. This video is ideal for accountants who want to take advantage of one of the many blossoming niches within the accounting profession—and learn to avoid data security trouble of their own.
If you have any questions about adding these services or researching data security issues feel free to reach out to Ric Jazaie at RJazaie@ggu.edu.
About Ric Jazaie
Professor Ric Jazaie has over 17 years of progressive auditing and investigating leadership experience. He is an experienced internal auditor and a fraud investigator with extensive experience in computer forensics and in law enforcement. His areas of expertise include fiscal audits, internal performance and operational audits, forensic accounting and litigation support, as well as, information technology audits and investigations of federal, state, local government organizations, as well as, medium sized privately held companies. Jazaie holds a Master of Accountancy in Forensic Accounting from Golden Gate University.
A case study on the data analytics successes of Netflix came to life with a visit to a Business Analytics class by Andrew Massena, who serves as Senior Technical Project Manager at Netflix. Massena came by at the invitation of Tsovinar Yenokyan, a student in the Master of Science in Integrated Marketing Communications program (’18).
Massena presented on the topic of Marketing Analytics, and the class participated in a discussion about the Netflix Leading with Data initiative. Netflix uses algorithms to help predict user needs and behavior. Visiting Assistant Professor and Director of Math Programs Dr. Nabanita Talukdar (and the class instructor) observes that: “Netflix has thrived because of its superior customer data and analytics. Data analytics gives Netflix the ability to predict what customers might want and provides an understanding of consumer trends.”
What I learned in the class, such as using the R data-analysis tool, will apply to my work on day one.
MS, Integrated Marketing Communications (’18)
Over the last six years, Massena has managed multi-team efforts such as launches in France, Germany, Australia, Japan, and worldwide. His areas of responsibility included ensuring proper catalog encoding and deployment, certifying region-specific configurations, new language support, and App submissions. Last year, Massena managed the effort of Netflix to enable downloading of content to mobile devices. His primary job is running the Netflix NRDP (Netflix Ready Device Platform) Program. He coordinates a cross-functional effort to deliver the latest version of the SDK to device partners (Sony, Samsung, LG, and others) on an annual basis.
Yenokyan says: “I started my own marketing firm in Armenia, and came to the US to expand my career and learn new skills. I want to continue my marketing career, and I need to be able to analyze data no matter where I go. For example, if you have a large customer data set, you need to know exactly who you want to reach. What I learned in the class, such as using the R data-analysis tool, will apply to my work on day one.”
About the Business Analytics Course
The Business Analytics course’s focus is the practice of business-oriented analytics using statistical methods using the R statistical software. The course introduces analytical techniques applicable for solving common business problems, techniques to analyze social media, and techniques to study data on Web and app users. Students are expected to acquire practical knowledge of computing and interpreting – correlations, confidence intervals, hypothesis testing, t-test, regressions analysis, cluster analysis, statistical significance, run power analysis and compute effect size. During the course, apart from learning statistics and software R, students will be introduced to the concept of Application program interface (API) in the context of data retrieval from Twitter, Facebook, and Google Analytics. Upon the course completion students expected to be able to select the right statistical method corresponding to the business problem. Compute and interpret results of a statistical analysis and produce practical business recommendations.
By Joaquin Gonzalez, Mayor George Christopher Professor of Public Administration at the Ageno School of Business at Golden Gate University
McFarland Publishing has contracted four GGU Public Administration professors and me to write five more books on Public Administration. This publishing house, a leader in academic and nonfiction titles, recognizes GGU’s unique capacity to contribute to real-world solutions for the Public Administration community around the world. No public administration program in the San Francisco Bay Area has been granted such trust, confidence, and respect. I am proud to say that my co-authors/co- editors are also graduates of GGU’s Public Administration program.
These five publications–as yet untitled–will cover street-level policy concerns that are intriguing and controversial:
Spring 2018: GGU Ageno School of Business Associate Professor and GGU alum Dr. Mick McGee (MPA, DPA) and I team up for an eye-opening compilation on legalized marijuana and what cities are doing to manage this “growth” industry.
Fall 2018: This book will focus on how cities, states, and the Feds are helping veterans—especially in this period of mass drawdown—that I will co-edit with Dr. McGee and GGU alum Roger Kemp (MBA, MPA, DPA) who is a distinguished adjunct professor here.
Spring 2019: Dr. McGee and I examine what cities are doing to reduce or entirely eliminate chronic homelessness.
Fall 2019: Dr. McGee and I dive into the topic of needle exchange programs and including the opioid crisis, as well as how citizens and communities are acting on this serious concern.
Spring 2020: Dr. Kemp and I are joined by another GGU alum, Willie Britt (DPA), for a book that examines senior-citizen services.
As seasoned public affairs experts, we will bring together a vast network of colleagues from universities, to governments, to journalists. However, a bulk of the writing will come from practitioners from the field who are active members of leading public administration organizations such as the International City/County Management Association, American Society for Public Administration, and the American Planning Association. Many of the articles have been vetted by cutting-edge professional publications like Governing, Planning, PM Magazine, and PA Times. Some Doctor of Public Administration and Executive Master of Public Administration alums have also agreed to contribute their research papers as chapters in these volumes.
…if you visit the GGU library, you will see a wall of books written by our faculty and alumni.
Five Publications Add to GGU’s Existing Body of Work
In my close to two decades at GGU, I am always asked by curious students, colleagues, and community members: “Do you write books too? You know like famous professors?” My answer has always been a humble, “Yes.” And, usually, I add that if you visit the GGU library, you will see a wall of books written by our faculty and alumni.
In the last two years, Dr. Kemp and I have authored Immigration and American Cities, Corruption and America’s Cities, Privatization in Practice, and Small Town Economic Development (with long-time Connecticut economic development manager Jonathan Rosenthal). Before the end of the year, our latest project on Cities, Citizens, and Eminent Domain will join this series.
Why do we write these kinds of books?
There is an increasing demand from classrooms and citizens for discussions on up-to-date, practical, and hands-on experiences and innovations in the Public Administration field. Walking down city streets, you will notice that America’s economic growth has not benefited everybody. While there are Americans who are getting more affluent, there are also many who are living on the streets or dealing with drug abuse and other social ills. For instance, while we know that concerns relating to our aging population will catch up with us, our cities were are not prepared for the massive return of U.S. veterans.
Thus, we must share not only the basics and the classics of our professions but also share practical nationwide solutions that work and expose those that do not work. Community leaders and regular citizens want to read about them so they can make smart suggestions at town hall meetings and better engage politicians and hold them accountable.
After browsing through GGU faculty publications, you will notice that many of our publications delve into real-life practices in business and other fields like mine. Most of our publications are more readable by what I would call the broader “Amazon.com audience”—not just students, but even “Regular Joes”. I like it that way.
About Dr. Joaquin Jay Gonzalez
About Joaquin Jay Gonzalez III, PhD, is Mayor George Christopher Professor of Public Administration at the Ageno School of Business of Golden Gate University, San Francisco, California. He has taught at the University of San Francisco, the National University of Singapore, and De La Salle University (Manila). He was Commissioner for Immigrant Rights for the City and County of San Francisco for close to a decade and has worked for the World Bank (Washington, DC) and the Institute On Governance (Canada).
Jay is the author of more than a dozen books including the recent Corruption and American Cities: Essays and Case Studies in Ethical Accountability. Gonzalez has also written a book on the theme of boxing, From Pancho to Pacquiao: Philippine Boxing in and Out of the Ring, and has demonstrated his boxing moves while training American soldiers on Philippine Relations.
For over 100 years, Golden Gate University has developed innovative programs that keep pace with the rapidly changing world of business. A new undergraduate concentration in the cutting-edge field of Data Analytics will prepare the next generation of business professionals to unlock the potential of Big Data. A shortage of 1.5 million managers and analysts with the understanding of how to use these data has caused salaries for data analytics professionals to exceed $100,000 in the San Francisco Bay Area. The demand is also broad because Data Analytics skills are relevant to virtually all industries and disciplines such as Finance, Marketing, HR, IT, Operations, Supply Chain, and more.
The Data Analytics concentration in the Bachelor of Science in Business program will give students an edge by providing hands-on experience with tools that are essential to today’s workforce. These include:
Dashboards such as Tableau
Analyzing Social Media data using R Language
SAS software to analyze Big Data sets
SQL for manipulating and reporting data
Data extraction, transformation, and loading
After finishing each course, students can market themselves immediately to employers in a hot job market.
Beyond the Data Analytics concentration, GGU’s Bachelor of Science in Business program provides a broad foundation for success that includes training in management and other fundamental disciplines—plus opportunities to develop interpersonal effectiveness and leadership qualities.
Going Back to School?
The concentration in Data Analytics is ideal for those seeking to complete a bachelor’s degree as a working adult in their 20s, 30s, and beyond. Graduates of this program can enter the job market a step ahead of competitors who may have earned a degree earlier in life. In addition, Golden Gate University was named the #1 university for adult education in the US (Washington Monthly) because its programs are geared toward the needs of working professionals. Courses are taught either online or at the downtown San Francisco campus by faculty who are accomplished practitioners in their fields.
Small businesses and startups need more than just profits or investors to keep growing. Finding the right people to help them realize their vision is paramount. Unfortunately, human resources rules and regulations have to be considered and can be a barrier to moving forward. If you want to hire the very best people without a hassle, we invite you to hear from a panel of HR experts at a free GGU event: Mastering Human Resource Management for Small Businesses & Startups. Hosted by GGU’s Ageno School of Busines, the event is open to GGU students, faculty, staff, alumni, and the general public.
The event will be s. A networking opportunity and refreshments will follow the panel presentation.
Katya Korepanova is an alumna of GGU’s Master of Arts in Industrial-Organizational Psychology program and currently leads HR and Culture at Leanplum—where she builds culture, onboarding, employee relations, and benefits programs. Leanplum is the most complete mobile marketing platform, designed for intelligent action. Their integrated solution delivers meaningful engagement across messaging and the in-app experience. Leanplum offers Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics.
Doug Devlin is an alumnus of the GGU Master of Business Administration program and CEO of Zuman. Zuman was founded in 2012 with a simple mission: to transform the people operations experience and help employees grow their companies. Zuman provides the premium single-source cloud solution for human resources, payroll, benefits administration, and talent management for better people operations.
Meet our moderator
LouAnn Conner is the Director of the Small Business Program at GGU, where she develops and leads programs supporting the success of up-and-coming small businesses. The proud recipient of Outstanding GGU Adjunct of 2015, LouAnn is Founder of SagaciousThink, LLC. LouAnn teaches a variety of courses in International Business and Strategy, Context of Business, Managerial Analysis and Team Dynamics and Entrepreneurship.
“Would you rather have a surgeon who knows everything from books or surgeon who has actually done your kind of operation?” That is how Andrey Aredakov sums up his teaching philosophy in the master’s degree in business analytics program at GGU. “Knowing a formula for standard deviation doesn’t help much in business. One has to apply it to solve concrete business problems.” For this reason, Aredakov gives his students a data set and challenges them to unlock its potential and communicate the results. In the real-world of business, these insights will give their colleagues what they need to make decisions.
Aredakov works as a Data Analyst at a major search engine company based in the San Francisco Bay Area. Colleagues from various sectors of the company approach him to make sense of an enormous data flow that is expanding by the millisecond. This data flow emerges from user behavior, digital advertising customers, and information from mobile devices. Aredakov presents data results to the various “clients” in the company such as product managers, project managers, and engineers—as well as members of the finance, marketing, and sales teams.
“Storytelling and good communication are part of the job of a business analytics or data analyst professional,” says Aredakov. “This is not about the book knowledge or the statistics. It is about taking out what is unnecessary and telling a kind of story to colleagues that will help them grow the business. The trick is not to create many slides that are full of data charts, but come up with one slide that leaves out everything extraneous and makes finding the solution easier.”
Transforming data into a story liberates a fundamental business asset and gives professionals what they need to improve a company’s product, efficiency, and bottom line. “In today’s world, we have a lot of data and computers that help us compute anything in a short time,” Aredakov says, “but all these numbers require interpretation. Only an expert can provide that.”
Aredakov’s students are using R, an open-source statistical tool for business that is dramatically simpler than query languages such as SQL and scripting languages such as Python. You can get results sets, such as the “correlogram” below, in a matter of seconds just by calling the function. The example below correlates car MPG performance (top left box) with various factors such as the number of cylinders (column 2).
About Andrey Aredakov
Andrey Aredakov has worked as a quantity/quality researcher in media, web, and advertising analytics for the last twelve years. His specialties are media and Web analytics, as well as competitive research. Aredakov earned a PhD degree in philosophy at Moscow State University. After working as a data analyst at various companies in Toronto, he moved to San Francisco and joined a major search engine company.