Golden Gate University Students Present Mobile Marketing Plan to the Golden State Warriors

The Golden State Warriors have won the 2017 NBA Championship! We’d like to take this opportunity to provide an example of the strong relationship between the Golden State Warriors and Golden Gate University – Proud University Partner of the Golden State Warriors.

In Spring Term of 2016, a team of GGU students taking a graduate-level Mobile Marketing class presented ideas to Warriors Leadership for improving the team’s mobile app (Android / iOS). The project included direct interaction with Warriors management who provided the students with an inside look at mobile marketing and the changes in the mobile technology landscape brought on by data and business analytics.

GGU instructor Goldie Aranha Viegas challenged students to develop ideas for an app based on the game-day journey of a fan – from download, to tip-off, to post-game. Like many instructors, Viegas works in the field as Senior Mobile Manager at VF Corporation: an apparel company that offers iconic brands such as Vans and Timberland. The project was a present-day scenario in which students had to provide ideas that were achievable and realistic.

“The people from the Golden State Warriors and GGU made this a journey to remember. This project got me closer to Dub Nation than I was before, and proved to be a great learning experience.”

—Farhad Kazi (MS Marketing, 2016)

Then student and now alumnus Farhad Kazi (MS Marketing, 2016) comments: “As in many GGU classes, our instructor was a working professional, which added important value by directing our project, providing mentorship, and creating an experience of real-world learning,”

The six-member team included students from China, India, Colombia, and the United States. The group had prior work experience in marketing which allowed them to create a solid marking plan in all aspects.

The group studied successful mobile campaigns launched by other companies and conducted a survey of Golden State Warriors fans. Social media features were an important consideration because Golden State Warrior fans are highly active and engaged on social platforms. The recommendation included social sharing, paid, unpaid and earned digital marketing tactics, app analytics, and fan behavior.

“Mobile Marketing had the elements of a real-world professional experience, as we had to follow a tight deadline and create a comprehensive plan,” says Kazi. “We not only had to convey information, but also give a live presentation intended to persuade a Golden State Warriors marketing executive to implement it.”

After graduation, Farhad Kazi found work as a Communication Analyst at Cisco. “The people from the Golden State Warriors and GGU made this a journey to remember. This project got me closer to Dub Nation than I was before, and proved to be a great learning experience.”

Farhad Kazi: My Experience in the Mobile Marketing Class

  • Team environment
  • Real-life challenge that is relevant to future work assignments
  • Diverse environment that helps generate ideas
  • Professional instructor providing an up-to date scenario
  • Assignments relevant to future work assignments
  • Mentoring and networking opportunities
  • Taking in to account the most recent developments in mobile marketing

Learn more about GGU’s Master of Science in Integrated Marketing Communications and Master of Science in Marketing programs.

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