Golden Gate University Assistant Professor Nabanita Talukdar recently traveled to Seoul, South Korea to present a luxury branding research paper at The Mystique of Luxury Brands Conference. Dr. Talukdar’s paper, “Tweets, Retweets, and Luxury Connoisseurs: An Empirical Study of the Relationship between Tweet Volume and Stock Prices for Luxury Brands in the US,” is based on her Golden Gate University doctoral dissertation. Dr. Talukdar’s focus area of research is primarily in the area of luxury brands’ online space, and her work integrates social media analytics, digital marketing, and marketing science.
The Mystic of Luxury Brands conference was organized by Australia’s Luxury Branding Research Cluster at Curtin University and the Korean Scholars of Marketing Science. This two‑day conference forges links between industry and academia within the luxury brands industry and promotes academic and practitioner collaboration in the area of luxury branding. The conference attracted 120 industry and academic presenters from around the world and covered a wide range of luxury brand topics: beauty and wellness, gastronomy, lifestyle and culture, social media, strategies against counterfeiting, marketing, and consumer behavior.
Dr. Talukdar’s paper was selected through a competitive, peer-review process and showcased her application of quantitative analysis of social media and firm financial performance metrics to U.S. luxury brands.
About Nabanita Talukdar
Nabanita Talukdar holds a DBA in Marketing (’16) and an MS in Finance (’09) from Golden Gate University. She also holds an MBA in Marketing and a BS in Geology, Physics & Math from universities in India. Her research interests include luxury brands and digital marketing, social media analytics and luxury marketing, and the use of marketing science in luxury marketing. She has presented her research in both domestic and international conferences. Outside of academia, she has worked in industry — conducting quantitative and qualitative analyses for L’Oreal, Procter & Gamble, First Republic Bank, and Actelion Pharmaceuticals. She enjoys swimming, traveling, and watching movies, and is involved with social causes dedicated to providing educational opportunities to underprivileged populations.