Ageno Internship Success: Lene Hegland

Many Ageno students have landed “dream” internships this year! Lene Hegland, MS student, provides a glimpse into a one-of-a-kind experience as an intern at a thriving company in the following interview.

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What program are you in?  How long have you been studying at GGU? An interesting fact about yourself.

My name is Lene Hegland, and I’m originally from Oslo, Norway. I moved to San Francisco in August 2014 to start my graduate program, M.S. in Integrated Marketing Communications. An interesting fact, I’ve traveled to 22 countries (favorite country: Tanzania)

What company are you interning at and how did you find your internship? 

I’m currently interning at Lean Startup Co. (LSCo) (www.leanstartup.com). It started as an opportunity to volunteer at a conference LSCo hosted in San Francisco in November, 2015. At the conference, I gathered feedback from attendees and identified leads for the next event LSCo is hosting. This lead me to meet the Co-founder of the company, and she offered me a position as their Marketing Intern.

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San Francisco Conference from November 2015

What kind of work are you currently doing at your internship (only share non-proprietary information – general description is great)?

I assist in promoting LSCo’s events on various social media accounts, and utilize content and direct marketing to connect and engage with current and potential attendees.

Are there any specific class projects that helped prepare you for the work you are doing in your internship?

In particular, the projects I did in my Direct Marketing, Consumer Psychology, and Digital Marketing and eCommerce courses have helped me prepare for what I am doing now. Theory on how to track and analyze consumer behavior online, and strategies on how to implement marketing efforts have been very helpful.

How do you think the skills you are learning at your internship will help in your career?

The experience I gained from the internship is different from what I have learned in the classroom. At Lean Startup, I have gained skills in tracking and analyzing consumer response to each marketing effort. Working with creating strategies based on real numbers is both fascinating and challenging and it presents a great learning experience. I would recommend anyone to work as an intern before they graduate.

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Lene interacting with fellow conference attendees

Do you have any recommendations for people looking for internships?

My recommendations are to jump on every chance to network and volunteer during their spare time and to use LinkedIn to personalize each job application. Golden Gate University arranges several helpful events and work shops, online and in person, that focus on networking, resume writing, and LinkedIn review. Students can also arrange a one-to-one time with a professional career consultant at GGU Careers.

Need help? Prepare for your upcoming internship by attending The LAGRANT Foundation’s webinar Friday, April 8th, 2016 at 10 a.m. PST,“So You’ve Landed an Internship, Now What?”.

Deadline to RSVP is Friday, April 1st at 6 p.m. PST. Email your resume to Senior Programs and Outreach Manager, Ericka Iniguez at erickainiguez@lagrant.com.

 

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